Growing your hair as long as it can possibly get is a task. You have to be gentle when you're styling it, be sure you're using products with the right ingredients to prevent breakage, and trim it every so often so it doesn't break off. It's a lot, and hair-care brands know this, which is why we're starting to see more products aimed at length retention popping up on the market.
L'Oréal Paris's New Dream Lengths Elvive range has already found a fan in assistant editor Angela Trakhosis. The girl has mile-long hair, and since she tried the range, which includes a shampoo, conditioner, and leave-in, to maintain all that enviable length, she's not turning back. “This trio is a high-end formula on a drugstore dime," she says. "It really does the damn thing.”
Going hand-in-hand with length retention is wig and extension maintenance. Whether you put in extensions as a protective style or you just want some extra length, you've got to be sure you're not doing any damage to your hair — whether it grows out of your head or it grew out of someone else's. Matrix and extension brand Bellami teamed up at the end of the year for its Total Results Length Goals collection, which includes a sulfate-free shampoo, conditioner, and a detangling leave-in that also acts as a heat protectant when you want to style your bought or naturally-grown hair.
Laverne Cox, who is a spokeperson for the line, previously told Allure that she uses it on both her natural kinky hair as well as her straight, silkier wigs. "Length Goals is specifically designed to treat your extensions and your wigs. And I can use it on my natural hair, too. Folks with type 4C hair, kinky-curly hair, we need a lot of moisture. These are products I can use on my natural hair to keep it nice, moist, and hydrated."
With extensions and wigs becoming increasingly popular every day, I have no doubt we'll be seeing a lot of wig-care and length retention products pop up, especially at the drugstore.
5. Dryer Brushes
Revlon's One-Step Volumizer Hair Dryer has been a fan-favorite for a while, and it looks like other brands are starting to take notice. The magic of dryer brushes is that they do the job of two tools in one, so you can ditch your brush and blow-dryer. Hot Tools recently released its own dryer brush, which editorial assistant Gabi Thorne loves to use to prep her hair for box braids. "No unnecessary arm strain. No broken bristles, snapped tines, or excessive hair sprinkled on my bathroom floor." Drybar has also gotten on board with its Double Shot Blow-Dryer Brush, which, of course, comes in its signature yellow and gray colorway.
Dryer brushes are the new hot brushes, and thank goodness because they are really out here making life easier for folks. We could all do with more convenience in this new decade.
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December 30, 2019 at 09:23PM
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